Christina Riddle
Edgewater Graphics
- CHRIS@EDGEWATERGRAPHICS.COM
- 4408643207
- 3346 Porchview Pl, Johns Island, South Carolina 29455
- EdgewaterGraphics.com
When I was a kid I liked to stretch out on the living room floor with piles of magazines and study the advertising, fonts and lettering, layouts, illustrations, and photography. I had no idea that someone was sitting in an office far away, dreaming up clever ways to capture my attention, compel me to act, or persuade me to buy.
One day I saw an amazing print ad for Lemon Up shampoo (with the juice of one whole lemon!). The bottle had a great big plastic lemon as the cap. I felt like I was struck by lightning. It was irresistible. Twenty five-plus years, and a few dozen design awards later, I still love great design and advertising … and all things lemony.
So you might be thinking, “That’s a great shampoo story Chris, but what the heck do you actually do all day?” Well, all kinds of things: I create print and digital advertising, web banners, social media posts, animations, brochures, billboards, logos, posters, books, trade show and event graphics, corporate collateral, presentations, direct mail, magazines, newsletters, annual reports, internal and external publications, packaging, vehicle graphics, signage, and display banners, as well as full advertising campaigns. I excel in telling stories, quickly understanding my various client’s businesses, and making complex information easy to understand.
I am enormously lucky to be working in a field that I get excited about every single day.